You see things as they are and ask, “Why?”
I dream things as they never were and ask, “Why not?”
George Bernard Shaw
As an innovation leader with over 15 years of experience, I drive end-to-end innovation strategies that turn future market opportunities into tangible business results. From foresight and identifying new business opportunities through ideation, derisking, and market launch of new products and services, I lead the entire innovation funnel to create offerings that deliver measurable impact.
I have consistently spearheaded innovation processes that enhance product success rates, generate revenue growth, and strengthen market positioning across industries. By establishing effective innovation frameworks and leading cross-functional teams, I enable organizations to anticipate market shifts, build resilient product portfolios, and stay ahead in competitive landscapes.
With a focus on consumer electronics, consumer goods, health, wellness, and emerging technologies, I guide organizations in launching future-ready products that resonate with evolving market demands, driving both short-term wins and long-term growth.
Strategic Innovation Leadership: Proven ability to drive innovation strategies that align with business goals and enhance market positioning in volatile environments.
Product Development & Management: Expertise in leading the full innovation funnel from foresight and opportunity identification to product ideation, derisking, and market launch.
Foresight & Trend Analysis: Strong capability in analyzing emerging market and technology trends, translating insights into actionable strategies that inform decision-making on investments and future initiatives.
Cross-Functional Team Leadership: Experience in guiding cross-disciplinary teams across design, marketing, technology R&D, and business strategy to foster collaboration and innovation.
Digital & Business Model Innovation: Knowledgeable in creating and implementing digital-enabled business models and innovative touchpoints that enhance customer engagement and drive growth.
Brand Strategy & Portfolio Management: Skilled in developing and executing brand and portfolio strategies that resonate with market demands, ensuring alignment with long-term vision.
Thought Leadership: Active contributor to thought leadership through speaking engagements and involvement in academia, including lectures and curriculum development to foster the next generation of innovators.
See some selected work or explore all my projects through the menus.
Creating the positioning, branding and marketing strategy necessary to accomplish growth objectives and international recognition and profiling.
Elisava and Zero 2 Infinity present "Bloon", the new space capsulethat will allow tourists to travel to the stratosphere within two years.
Seven students of our School have worked during the last nine months in the design of the interior of which will be the first capsule of space tourism in Europe.
The ship will allow commercial and leisure travel of 6 hours up to about 34 kilometers in height and allow to observe the space and the curvature of the Earth. The capsule can carry up to 6 people, 2 of which will be the crew, and the ticket will cost about 110,000 euros.
What new value propositions and opportunities are emerging from the new financial needs of Digital Natives? As the Financial Services industry is transformed, how should companies rethink their role and business model?
A course for International MBA students on how to apply the fundamentals of trend analysis to business strategy to help navigate disrupted industries.
Helping the Philips Digital Retail Solutions Venture to establish their digital-enabled retail business, opening knowledge consulting as a new business path for Philips.
An Innovation & Portfolio strategy for Consumer Lighting.
Generation and direction of the Brand & Design strategy for all the brands included in the portfolio of Philips Consumer Lighting.
When the traditional definition of communication is morphing, my answer is to design a phone as a whole an element that grows and adapt with you.
As a creative catalyser, is vital to my professional practice to excel at critical observation, communicate effectively, be a true team player and mentor, have a problem-solving attitude and be flexible to adapt to uncertain environments. As a leader, I bring people together, managing conflicts and interests and working hard to engage stakeholders and team members, as I believe success is not a one-man’s job.
A technologically literate, trend expert, globally astute, and operationally agile character, I am also a photography lover, a fervent reader and a wannabe globetrotter.
Read some selected articles or browse them through the menu on the right.
In the current state of uncertainty, when traditional strategic methodologies fall short to help us tackle disruption, what are the creative disciplines that can contribute to the business toolkit?
Quantitative strategic methodologies are inadequate alone when it comes to tackling the uncertainty of disruption, because, by nature, uncertainty does not allow for measurement. On the contrary, trend analysis has been increasingly winning a space in current business strategy as a methodology to provide qualitative insights that help identify new horizons and changing values.
In a world in which everything is subject to sudden change, it is difficult for companies to stay relevant, and the quest to find and exploit value has become more challenging than ever.
Today’s rapidly changing world means the traditional strategic plan is no longer viable. But several years into the cult of lean, it is becoming clear that it is not the panacea that corporates had hoped for.
How can we bridge the strategic capabilities of traditional visions and lean models to get the best of both worlds?
If you are a tech-geek as I am, you might have heard about the hype that went on last week around a tiny helicopter, one of these toy-like machines almost all of us had the chance to remote control when we were children. But it was something special about this particular one. You wouldn't have to push any buttons to make it go up, or crazily manipulate a joystick to make it turn. With this helicopter, you just had to think about it going up for the thing to actually start flying, and to think about it going right to make it turn. It was mind-controlled by a student of the University of Minnesota, who only had to sat on a chair wearing a funny looking hat to make it go high (and go viral).
It has been already two weeks since the Design Management Institute´s conference wrapped up in Madrid, and some of you were able to follow the key thoughts discussed there through the twitter hashtag #dmimadrid. Nevertheless, I always find useful to structure my thoughts on a piece of paper (or pixels, in this case) and share them for further discussion with the 93% of the world not using Twitter.
Digital transformation is happening fast, and business can fall for a short-term, technology-driven only implementation. While acknowledging that a strategy is the key element in your digital transformation, here you have some data and examples of 5 technologies to watch.