The Future of Light platform, created together with Digital Marketing, includes inspirational content and insights and aims to strengthen Philips’ thought leader position through a social media driven dialogue.
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Philips
Helping the Philips Digital Retail Solutions Venture to establish their digital-enabled retail business, opening knowledge consulting as a new business path for Philips.
An Innovation & Portfolio strategy for Consumer Lighting.
A visionary idea developed for Philips Lighting as part of its thought leadership strategy. It is a story about light. About how light revolutions always had a great impact on mankind evolution itself. And how we have the privilege of being first-row witnesses to the last-known light era, the 3rd age of light.
I created and implemented the Design Strategy Competence within Philips for the first time, becoming its first Design Strategist ever and making Design a part of the Executive board.
Generation and direction of the Brand & Design strategy for all the brands included in the portfolio of Philips Consumer Lighting.
A provocative future scenario on a concept healthcare system presented at the 26th ICSID World Design Congress in 2009.