In the current state of uncertainty, when traditional strategic methodologies fall short to help us tackle disruption, what are the creative disciplines that can contribute to the business toolkit?
Quantitative strategic methodologies are inadequate alone when it comes to tackling the uncertainty of disruption, because, by nature, uncertainty does not allow for measurement. On the contrary, trend analysis has been increasingly winning a space in current business strategy as a methodology to provide qualitative insights that help identify new horizons and changing values.
Following the success of her last exhibit, "Design and the elastic mind," MoMA design and architecture curator, Paola Antonelli, has embarked again on another magnificent thought exercise in which she demonstrates again her willingness to stir up the thought community on how design can help shape the future. "Talk to me" is a wonderful exhibition of around 200 products, gadgets, videos and games in which the relationship with people and objects is strengthened and taken to a further, deeper emotional level by means of technology.
Besides being the experimental, fun and viral place for established brands, Fuorisalone is also, and above all, the home of young, fresh and experimental designers. As I said before, Ventura Lambrate consolidated this year as the cool place to be and to be seen, taking over Tortona’s kingdom of past years. Whereas Tortona has diluted its experimental heritage by hosting more commercial, less conceptually strong propositions over the years, Ventura Lambrate has preserved and even boosted the newness, forefront, fresh feeling that sometimes is hard to find in the well-established Milan.
After three posts on the Milan Salone and Euroluce, I thought I could write a bit about the not-so-known, but yet the most exciting, part of the Milan Design Week: the Fuorisalone exhibits. Fuorisalone (meaning in Italian, “outside the Salone”) are a conglomerate of exhibitions, showrooms and installations that happen across all the city of Milan. Those exhibits are mainly organized about four main design “districts”: Zona Tortona – the most renowned and used-to-be hip place, Brera – where big brands and luxury design takes place, Porta Romana and the newest, coolest,Ventura Lambrate – with only two years in the Milan design scene it has established itself already as the must go place if you really want to know what is the newest, trendiest in design.
